Last week we went to market with Catalysta 2.0 live on mobile devices in US retail stores. We are now empowering a whole new generation of sales training in-store. I am inspired by my team and the Apple campaign “Think Differently”
We are inspired by Brad Feld’s newest book, Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur, written with his wife Amy Batchelor. Brad and Amy are running a great contest Startup Life – Operation Win A Dinner With Us. All you have to do to enter is buy the book, which you should in any case and email Brad the receipt.
It's the shopping season for social commerce, and social networks are hustling their latest brand and business pages, promoting likes, pins, recommends, and shares. The marketer's multiplicity of digital channels for social commerce continues with Pinterest's new business tools, LinkedIn's revamped Company Pages, and most recently Amazon Pages.
The purpose of business is to generate revenues or increase profitability. The purpose of social business is the same, converting benefits of a social enterprise such as collaboration, influence, loyalty, engagement, likes, followers, and rich data that allows for better targeting and customer understanding into concrete returns for the corporation.