Earned media and the value of a fan Canadian style

So much conversation in the social sphere for 2010 on the value of a fan and how to measure the ROI of earned media. Over Christmas we launched the TSN Facebook page with a focus on the World Juniors.  Incase I ever forget that there were “fans” long before there were Facebook “fans”, Canadian hockey fans reminded me on the TSN Facebook page for 10 days.  Simply put sports fans invented the term fan.

The value of a real fan, a Canadian hockey fan is easy to spot.  They wear their passion on their sleeves or in this case on their profile picture. The Canadian World Juniors hockey fans shouted their support by became fans of the TSN page, commenting, liking, posting, watching video, taking polls and sending gifts. Check it out www.facebook.com/TSN.