<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace V5 Site Server v5.13.166 (http://www.squarespace.com) on Wed, 19 Jun 2013 14:43:39 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Blog</title><subtitle>Blog</subtitle><id>http://www.horizon-studios.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.horizon-studios.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.horizon-studios.com/blog/atom.xml"/><updated>2013-03-08T04:00:15Z</updated><generator uri="http://five.squarespace.com/" version="Squarespace V5 Site Server v5.13.166 (http://www.squarespace.com)">Squarespace</generator><entry><title>Catalysta is live on mobile devices in retail stores "think differently"</title><id>http://www.horizon-studios.com/blog/2013/3/3/catalysta-is-live-on-mobile-devices-in-retail-stores-think-d.html</id><link rel="alternate" type="text/html" href="http://www.horizon-studios.com/blog/2013/3/3/catalysta-is-live-on-mobile-devices-in-retail-stores-think-d.html"/><author><name>Horizon Studios</name></author><published>2013-03-03T17:56:16Z</published><updated>2013-03-03T17:56:16Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Last week we went to market with Catalysta 2.0 live on mobile devices in US retail stores. We are now empowering a whole new generation of sales training in-store. I am inspired by my team and the Apple campaign “Think Differently”]]></summary></entry><entry><title>Married co-founders and dinner with Brad Feld and his wife Amy Batchelor.</title><id>http://www.horizon-studios.com/blog/2013/1/28/married-co-founders-and-dinner-with-brad-feld-and-his-wife-a.html</id><link rel="alternate" type="text/html" href="http://www.horizon-studios.com/blog/2013/1/28/married-co-founders-and-dinner-with-brad-feld-and-his-wife-a.html"/><author><name>Horizon Studios</name></author><published>2013-01-28T12:03:07Z</published><updated>2013-01-28T12:03:07Z</updated><summary type="html" xml:lang="en-US"><![CDATA[We are inspired by Brad Feld’s newest book, Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur, written with his wife Amy Batchelor. Brad and Amy are running a great contest Startup Life – Operation Win A Dinner With Us. All you have to do to enter is buy the book, which you should in any case and email Brad the receipt.]]></summary></entry><entry><title>'Tis the season to be shopping</title><category term="ClickZ Articles"/><category term="Earned Media"/><id>http://www.horizon-studios.com/blog/2012/11/27/tis-the-season-to-be-shopping.html</id><link rel="alternate" type="text/html" href="http://www.horizon-studios.com/blog/2012/11/27/tis-the-season-to-be-shopping.html"/><author><name>Horizon Studios</name></author><published>2012-11-28T02:37:00Z</published><updated>2012-11-28T02:37:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[It's the shopping season for social commerce, and social networks are hustling their latest brand and business pages, promoting likes, pins, recommends, and shares. The marketer's multiplicity of digital channels for social commerce continues with Pinterest's new business tools, LinkedIn's revamped Company Pages, and most recently Amazon Pages.]]></summary></entry><entry><title>Being Agile Is the New Paradigm for Marketing</title><category term="ClickZ Articles"/><category term="LinkedIn"/><category term="Social Commerce"/><id>http://www.horizon-studios.com/blog/2012/10/25/being-agile-is-the-new-paradigm-for-marketing.html</id><link rel="alternate" type="text/html" href="http://www.horizon-studios.com/blog/2012/10/25/being-agile-is-the-new-paradigm-for-marketing.html"/><author><name>Horizon Studios</name></author><published>2012-10-26T00:59:00Z</published><updated>2012-10-26T00:59:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[As a founder of a social marketing technology company, I am regularly faced with implementing the concept of agile software development as a methodology to build a software product. What I have begun to understand is the concept of agile software is really a state of mind that also applies to every aspect of the business from software to marketing to the selling of the product.]]></summary></entry><entry><title>Social Business ROI - the Emerging Opportunity for the CMO</title><category term="ClickZ Articles"/><category term="Social Business"/><id>http://www.horizon-studios.com/blog/2012/9/25/social-business-roi-the-emerging-opportunity-for-the-cmo.html</id><link rel="alternate" type="text/html" href="http://www.horizon-studios.com/blog/2012/9/25/social-business-roi-the-emerging-opportunity-for-the-cmo.html"/><author><name>Horizon Studios</name></author><published>2012-09-25T20:37:00Z</published><updated>2012-09-25T20:37:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[The purpose of business is to generate revenues or increase profitability. The purpose of social business is the same, converting benefits of a social enterprise such as collaboration, influence, loyalty, engagement, likes, followers, and rich data that allows for better targeting and customer understanding into concrete returns for the corporation.]]></summary></entry><entry><title>Motorola Mobility and Social Commerce Motorola Insiders</title><id>http://www.horizon-studios.com/blog/2012/8/10/motorola-mobility-and-social-commerce-motorola-insiders.html</id><link rel="alternate" type="text/html" href="http://www.horizon-studios.com/blog/2012/8/10/motorola-mobility-and-social-commerce-motorola-insiders.html"/><author><name>Horizon Studios</name></author><published>2012-08-10T20:28:00Z</published><updated>2012-08-10T20:28:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Motorola Canada launched a social commerce enabled platform called Motorola Insiders. Motorola Insiders a Facebook social community for retail Sales Reps to connect, learn, record sales and share product information]]></summary></entry><entry><title>Liking, Wanting, and Buying on Facebook</title><category term="ClickZ Articles"/><category term="Facebook"/><category term="Social Commerce"/><id>http://www.horizon-studios.com/blog/2012/7/4/liking-wanting-and-buying-on-facebook.html</id><link rel="alternate" type="text/html" href="http://www.horizon-studios.com/blog/2012/7/4/liking-wanting-and-buying-on-facebook.html"/><author><name>Horizon Studios</name></author><published>2012-07-04T22:07:36Z</published><updated>2012-07-04T22:07:36Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Since the launch of Facebook "likes" marketers have scrambled to associate a dollar value to the "like." How much is a Facebook "like" worth and how do you translate that to a customer purchase or a customer booking directly from Facebook? In a lot of cases the answer is not clear-cut.
A recent Forrester report ran case studies on four prominent brands - Best Buy, BlackBerry, Walmart, and Coca-Cola - to determine how "likes" result in purchases, consideration, or recommendations.]]></summary></entry><entry><title>Driving Social Commerce With Facebook Login</title><category term="ClickZ Articles"/><category term="Facebook"/><category term="Social Commerce"/><id>http://www.horizon-studios.com/blog/2012/6/5/driving-social-commerce-with-facebook-login.html</id><link rel="alternate" type="text/html" href="http://www.horizon-studios.com/blog/2012/6/5/driving-social-commerce-with-facebook-login.html"/><author><name>Horizon Studios</name></author><published>2012-06-05T22:10:00Z</published><updated>2012-06-05T22:10:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[It seems like every media site, online retailer, and startup has a "register or login with Facebook" button now. With Facebook Open Graph, Facebook-influenced commerce is beginning to happen everywhere. Adapting such tools as Facebook login, social plugins, and Open Graph actions provides great opportunities for businesses to pursue real Facebook-influenced commerce and show measurable business return on investment (ROI).]]></summary></entry><entry><title>Shopping Is Inherently Social!</title><category term="ClickZ Articles"/><category term="Facebook"/><category term="Social Commerce"/><id>http://www.horizon-studios.com/blog/2012/4/17/shopping-is-inherently-social.html</id><link rel="alternate" type="text/html" href="http://www.horizon-studios.com/blog/2012/4/17/shopping-is-inherently-social.html"/><author><name>Horizon Studios</name></author><published>2012-04-18T01:10:00Z</published><updated>2012-04-18T01:10:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[When it comes to social commerce, the one thing we know for sure is that shopping is inherently social. We share stories about what we buy, before we buy, while we buy, and after we buy. Social sharing is a mainstream activity today, whether you're sharing stories about products you buy or activities you're participating in, from inside social networks, from websites, or mobile apps.]]></summary></entry><entry><title>Building a new level of social, one LinkedIn app at a time (LinkedIn interview)</title><category term="Janice Diner"/><category term="LinkedIn"/><category term="Social Media"/><category term="The Work"/><id>http://www.horizon-studios.com/blog/2012/3/10/building-a-new-level-of-social-one-linkedin-app-at-a-time-li.html</id><link rel="alternate" type="text/html" href="http://www.horizon-studios.com/blog/2012/3/10/building-a-new-level-of-social-one-linkedin-app-at-a-time-li.html"/><author><name>Horizon Studios</name></author><published>2012-03-10T13:39:32Z</published><updated>2012-03-10T13:39:32Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Following the social curve, Diner sees Horizon’s role as helping businesses “craft opportunities” in social by focusing on three sweet spots: marketing with a social curve, engaging across all screens and building products with purpose.

Evolving with LinkedIn, Diner was a very early adopter of LinkedIn. “I’m very passionate about LinkedIn. It helps me connect with colleagues, potential employees and contract workers, as well as my sales network and business influencers. But more importantly, we use it to help the businesses we work with connect with their audiences.”]]></summary></entry></feed>